Learning Lab | Your Job Post is As Boring As This Session:
[Easy Ways To Use Video In Recruiting]
STAR Chicago Member: $50 | Non-Member: $75
8:30 - 8:45 am | Registration, Networking & Continental Breakfast
8:45 - 9:00 am | Announcements
9:00 - 10:30 am | Presentation
Jobs happen in motion, so why do we communicate the tasks, organizational culture, work environment and skill through a boring, text‐based posting? You've probably heard of "employer branding" but what does it mean, and how can we "brand" ourselves with the limited resources and tools available? What can you actually do about your organization's brand? If these questions keep you up at night, join Abby from Skill Scout as she gives a crash course in employer branding and visual job postings –and then roll up your sleeves to get started on your very own branding and visuals! You can do it, we promise. Bring your smart phone. You'll communicate your jobs better, hire faster, and retain your best employees.
- Identify why storytelling and visuals are key to attracting talent (through da- ta!)
- How to capture the best photos that make your job and workplace environment stand out
- How to use short video to showcase your work and environment
- Identify and outline the key pieces to your next visual job posting
Abby Cheesman, Co- Founder – Skill Scout (Hello Video!)
Workplace storyteller and IO Psychologist, Abby spends her days leading the team at Skill Scout to bring jobs to life on video. Every workplace has a story to tell, and Abby helps tell those stories to attract the right candidates for the job. Abby really geeks out on: new media (360, VR, POV videos, silent storytelling), data & analytics, product development for Skill Scout's DIY Video app and client happiness. Abby holds a BA in Sociology & Psychology from the University of Northern Iowa and MA in Industrial Organizational Psychology from The Chicago School of Professional Psychology.
Event cancellations must be received 3 full business days in advance to qualify for a refund.